Pause, Review & Reflect: A campaign spearheading the relaunch of the redesigned Observer newspaper back in 2010.
The core statement was an objection to the blizzard of daily news, in contrast to the informed & reflective nature of Britain's famous Sunday-only paper. In plain speak, the Observer Newspaper was the only paper that decided to wait until Sunday to 'report' on what was going on in the world and then told the world about it in true British fashion.
The core statement was an objection to the blizzard of daily news, in contrast to the informed & reflective nature of Britain's famous Sunday-only paper. In plain speak, the Observer Newspaper was the only paper that decided to wait until Sunday to 'report' on what was going on in the world and then told the world about it in true British fashion.
THE NATIONAL CAMPAIGN FILM
(BUCKLE UP, ME OL' MUCKER)
A SOMEWHAT self-indulgent :90 second edit.
(WITH MORE WORD PLAY AND ALLITERATION)
(WITH MORE WORD PLAY AND ALLITERATION)
A couple of print layouts that appeared
as Print Ads, SIX SHEETS & BILLBOARDS
as Print Ads, SIX SHEETS & BILLBOARDS
Credits ~ Director: David C. Kerr | Talent: Justin Edwards | Agency: Wieden + Kennedy | Creatives: Rob Burleigh, Ben Terrett, David Stevens, MIKE Cuthell & Phil Monks |
