Credits ~ Director: Matthäus Bussmann at Serial Pictures | Music: 'Woodkid' by Run Boy Run | Agency: Naked Communications London | Creatives: Mike Cuthell, Paul Mann, Cyrus Vantoch-Wood | Design: Dean Robert Smith & Lorezn
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The brief: Turn Power Horse into the undisputed number one energy drink brand across MENA (The Middle East and North Africa) a market with notoriously stringent 'creative parameters'. We created an 90" International film which was then cut down to two 30" edits for MENA and Europe. Combined, the films have had well over 3 million views and that's just on YouTube.