I LIKE FINDING
THE FUN IN FRICTION
Making ideas bigger than they have any right to be.
Usually it's asking those unreasonable questions
that make us all a little uncomfortable.
Why can’t the villain win?
What if the greatest coffee meant making it yourself?
When did Halloween become so safe?
Then, committing to the answer far more seriously
than anyone else would. Until people stop questioning it
and start believing it.
That's led to cookies becoming canon with OREO,
DIY becoming dangerous again with Lowe's, making
self-made coffee something worth showing off for 7-ELEVEn,
and open-sourcing J Balvin's voice years before AI made
everyone else question who owned it anyway.
I'm MIKE Cuthell.
A London-born, Brooklyn-based Group Creative Director
currently at Dentsu Creative. Before that: Spotify, Anomaly,
AKQA and Leo Burnett, creating work for brands like OREO,
Nike, Spotify, Sonos, Lowe's and 7-Eleven.
THE FUN IN FRICTION
Making ideas bigger than they have any right to be.
Usually it's asking those unreasonable questions
that make us all a little uncomfortable.
Why can’t the villain win?
What if the greatest coffee meant making it yourself?
When did Halloween become so safe?
Then, committing to the answer far more seriously
than anyone else would. Until people stop questioning it
and start believing it.
That's led to cookies becoming canon with OREO,
DIY becoming dangerous again with Lowe's, making
self-made coffee something worth showing off for 7-ELEVEn,
and open-sourcing J Balvin's voice years before AI made
everyone else question who owned it anyway.
I'm MIKE Cuthell.
A London-born, Brooklyn-based Group Creative Director
currently at Dentsu Creative. Before that: Spotify, Anomaly,
AKQA and Leo Burnett, creating work for brands like OREO,
Nike, Spotify, Sonos, Lowe's and 7-Eleven.
The résumé's on LinkedIn.
This portfolio is the answer to some of those questions.
sayhello@MIKEcuthell.com
This portfolio is the answer to some of those questions.
sayhello@MIKEcuthell.com
