Seeing Blind was the first brand act from Crown Royal under the new 'Live Generously' positioning. The Film tells the story of Ret. Major Scott Smiley, a veteran who lost his sight but still continued to serve. In 2016, we offered him a chance to see the places he loved most but in an artfully-different way.
Credits ~ Director: Scott Cudmore at Good Company | Talent: Major Scott Smiley [Ret.], Tiffany Smiley, Matthew Dickman | Agency: Anomaly New York | Creatives: MIKE Cuthell, Paul Mann, Steve Peck, Jared Elms.