To champion the up and coming talent of Latin America, we created a campaign 'Es Nuestro Momento' a rallying cry that captured the true spirit of Latino's everywhere. My favorite part of the campaign was an open-source music project, that allowed aspiring musicians to use the property of renowned artist, J Balvin, without fear of legal or licensing repercussions.
First, we wrote and recorded an acapella sample and released it nationally. We followed up with special edition hand-pressed vinyl's and sent them to influencers and DJ's. Then, we partnered with SoundCloud and invited the general public to submit their own tracks.
The result was an impressive array of diverse styles and 'El Dela Music' took home the gold. The campaign launched during the World Series and won Gold at the ANA Conference.
The result was an impressive array of diverse styles and 'El Dela Music' took home the gold. The campaign launched during the World Series and won Gold at the ANA Conference.
The Winning Selection: 'El Dela Music' handpicked by J Balvin himself.
A selection of other equally awesome entries.
Es Nuestro Momento by The Durban Feat. J Balvin ~ 2 MM Views & Counting.
Web, Social, Ltd Edition Vinyl, Promotional Vinyl, Influencer & Social Content.
73M+ Impressions,18,189 Vocal Downloads, 248 Submissions, 211,074 Unique Visits, 4,360 Social Shares, 3,421 Twitter & Instagram Votes for a campaign with $ZERO media spend. We continue to receive entries over a year after the contest winner was announced. Some have since gone 'viral' and even produced music videos, reaching millions of views.
Credits ~ Talent: J Balvin, El Dela Music [et al] | Agency: Anomaly New York | Creatives: MIKE Cuthell, Paul Mann, Eddie Barrous, Ilia Isales | Design: MIKE Cuthell, Cristhian Sabogal | Production Partner: SoundCloud | Vinyl Production: Stereodisk
