THE BEST RESTAURANTS ARE BUILT OVER YEARS, SO MATT WILLIAMS & JAMES SEXTON CAME UP WITH AN IDEA TO LAUNCH A NEW ONE WITH THE HISTORY OF BOMBAY BAKED INTO ITS PLATES.
BELOW ARE A BUNCH OF MY DESIGNS THAT MADE IT TO THE PLATES.
The campaign & stories proved so popular that a microsite was created to allow new customers to create their own. Dishoom saw a 46% increase on covers, 6000 visits to the microsite, 2000 to the blog, and one slightly unexpected marriage proposal on a plate.
Awards: D&AD In Book - Writing For Design. Eurobest 'Bronze' Award for Design - Best Use of Direct Marketing. Shortlisted: Creative Circle Awards for Typography. Featured on Creative Review. Featured at The London Design Festival 2013 amongst others.
CREDITS: ECDs: Emma De la Fosse & Charlie Wilson | Creative Directors: James Sexton & Matt Williams | Designers: Rory Campbell, Hiten Bhatt, Amy Gordon, Pete Hawkes, Cleber Zerrenner, MIKE Cuthell | Producer: Attia Jamil
CREDITS: ECDs: Emma De la Fosse & Charlie Wilson | Creative Directors: James Sexton & Matt Williams | Designers: Rory Campbell, Hiten Bhatt, Amy Gordon, Pete Hawkes, Cleber Zerrenner, MIKE Cuthell | Producer: Attia Jamil
