THE OFF-SEASON IS WHEN MOTIVATION DISAPPEARS. SO WE USED NIKE+ DATA AND GOOGLE MAPS TO LET RUNNERS RACE THE PERSON THEY MOST WANTED TO BEAT: THEMSELVES.
THEN, WE MADE A MILLION MOTIVATIONAL GIFS.
THEN, WE MADE A MILLION MOTIVATIONAL GIFS.
BTW This is ROADRUNNER'S FASTEST RUN
Credits ~ Talent: Bugs Bunny, Roadrunner & the rest of the Looney Tunes Gang | Developers: Rhizomatiks | Animation: Golden Wolf | Agency: AKQA London | Creatives: MIKE Cuthell, Paul Mann, Davor Krvavak, Alvin Helmand. Design: Carlos Carrasco & Pedro Eloi
