Encouraging runners around the world to continue running in the off season with a social rallying cry to #GetOutHere with an added incentive. A one-of-a-kind experience where Nike+ users could create a 'Re-Run' of their fastest run. The films were created by pulling run data from the app and pairing it with Street View data pulled directly from the Google Maps' API.
Not to mention a partnership with with Looney Tunes, and a bunch of motivating social GIFs.
Re-Run ~ Case Study
Roadrunner's ~ Fastest Mile
SampleS ~ Re-Run
GIFs TO SUPPORT THE CAMPAIGN
In order to get the campaign in all the right places we created a suite of 25+ motivational GIFs to deliver the #GetOutHere message in partnership with Giphy and across the multitude of Nike owned channels, online and in-store.
Credits ~ Talent: Bugs Bunny, Roadrunner & the rest of the Looney Tunes Gang | Developers: Rhizomatiks | Animation: Golden Wolf | Agency: AKQA London | Creatives: MIKE Cuthell, Paul Mann, Davor Krvavak, Alvin Helmand. Design: Carlos Carrasco & Pedro Eloi