THE FUTURE OF ALCOHOL-FREE DRINKING WASN'T NON-ALCOHOLIC BEER. IT WAS BEER.
While fans appreciated that the beer did indeed taste like beer, despite not being beer in 2017, they didn't quite understand the point of drinking beer without any alcohol percentage – and thus, the sub-brand went kaput as COVID hit in 2020.
But never fear! For the love of beer, the fans were outraged and so Budweiser announced the launch of another 'Non-Alcoholic' beer called "Budweiser Zero". And non-alcoholic drinks seem to be thriving despite essentially just being overpriced fruit juice.
Credits ~ Edit & Post: Rock, Paper, Scissors | Agency: Anomaly New York | Creatives: MIKE Cuthell, Paul Mann, Dave Tomkins & Harrison Luongtran | Design: Marty Routledge | Producer: Lourdes Vasquez
