Nike had a new boot the 'T90 Laser III' that was heralded as the master of accuracy. Available in a single colorway (Ferrari Red & Lamborghini Green), we had to create work that could work intentionally and stand out as much as the boot did.

What started out as a low-budget 'viral' film ended up fueling the biggest rivalry in the English Premier League, pitting one of world's top strikers against another in a futuristic "laserscape" accuracy challenge that tapped into the cultural zeitgeist.  
[Wayne] Rooney, of Manchester United FC and England Vs [Fernando] Torres, of Liverpool FC and Spain. 

A beautiful, mind-melding pot of style, substance and suspense that actually 'went viral' and had teens talking about the new rivalry and selling out boots all over the internet. The film was later spoofed by James Corden to launch his new TV show – honored.
The DIGITAL / Experiential LAUNCH event @NIKE TOWN
Credits ~ Director: Anthony Dickinson at Pulse Films | Talent: Wayne Rooney, Fernando Torres | Post: Time Based Arts | Sound: Will Cohen | Music: 'Jump' by 16-Bit |  Agency: Wieden Kennedy London | Creatives: MIKE Cuthell, Phil Monks, Stuart Harkness | Digital Agency: AKQA London
Experiential Credits ~ Director: M J McMahon at Capture Production | Talent: Mark Noble | Edit: Neil Copland | Camera Op: Melvin Wright, Morgan Spencer | Digital Agency: AKQA London | Venue: NikeTown London

You may also like

...too lazy to scroll.