The launch of Crown Royal's new strategy and brand positioning: 'Live Generously, and life will reward you Royally'. We created five films that centered around the definition of small, often overlooked generous moments in everyday life. 
'Greet GENEROUSLY'
'LISTEN GENEROUSLY'
(seeing where this is going?)
'WELCOME GENEROUSLY'
'AGE GENEROUSLY'
'TAILGATE GENEROUSLY'

Credits ~ Director: Luke Monaghan at Arts & Sciences | Talent: Tyrone T-Rex Edwards | Agency: Anomaly New York | Creatives: Mike Cuthell, Paul Mann, Richard Mulder, Steve Peck and Jared Elms.

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