In 2021, the world saw a massive uptick in people cancelling plans, staying in and eating ENTIRE bags of SkinnyPop. We helped normalize this cultural phenomenon with a music video anthem that unapologetically declares “It’s a Whole Bag Kinda Night.”
Naturally, we didn't just make a music video.
After a stellar launch, came a whole host of campaign collateral, social support, brand acts, and of course, GIFs. 

Spotify got wind, and we even started branching in to other genres.

Here, 'ave a look & listen.

'Destiny's Child-inspired' R&B

'The Fast Follow' K-Pop

Credits ~ Director: Kimberly Stuckwisch with Scheme Engine | DP: Cristina Dunlap | Production Designer: Griffin Stoddard | Choreographer: Monika Felice Smith | Wardrobe: Chloe and Chenelle Delgadillo | Editor: Matt Posey at PS260| Color: Joseph Bicknell with Company3 | Music: Heavy Duty Projects | Exec. Producer: Zach Pollakoff | Talent: Keren Ashri, Josett Monk, Sarang Cho, Kyla Bullings

Agency: 360i NY (Dentsu Creative) | ECD: Devon Hong | Creative Directors: MIKE Cuthell, Eric Dennis, Jen Lu, Fati Jaffri | Creatives: Gordon Grout, Ronnie Chong, Jeff Johnson, Dorentina Cakaj | Copywriter: Anne-Sophie Collier | Group Design Director: Brian Gartside | Exec. Producer: Andrea Rastogi, Snr. Producer: Adrienne Darnell

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...too lazy to scroll.