ASOS WANTED TO GIVE PEOPLE A REASON TO VISIT THEIR RETAIL SITE MORE REGULARLY, SO WE TURNED A RETAIL WEBSITE INTO A CONTENT DESTINATION—COMPLETE WITH ITS VERY OWN ASOS HOUSE BAND, A COMEDY-FUELED BAND THAT KEPT PEOPLE COMING BACK FOR MORE
...Y'KNOW LIKE SPENDING YOUR ENTIRE DAY WITH A HOMEMADE RYAN GOSLING PILLOW FOR HIS BIRTHDAY OR AN ODE TO THE INTERNET'S OBSESSION WITH CATS & DOGS WITH 'HEAVY PETTING'
...Y'KNOW LIKE SPENDING YOUR ENTIRE DAY WITH A HOMEMADE RYAN GOSLING PILLOW FOR HIS BIRTHDAY OR AN ODE TO THE INTERNET'S OBSESSION WITH CATS & DOGS WITH 'HEAVY PETTING'
Credits ~ Director: Andreas Öhman at ACNE Studios | Illustrator: Hattie Stewart | Post: ACNE Studios | Band: Peter Duffy & Johnny Langer aka MANLIKEME | Talent: Millie Mackintosh [Made in Chelsea], Jade Thompson [Britain's Next Top Model] | Agency: Anomaly London | Creatives: Mike Cuthell, Paul Mann | Design: Joao Fonte, Stathi Kougianos | Snr. Producer: Jon Legere
