ASOS wanted to give people a reason to visit the site more regularly, so we launched a campaign that evolved them from a retail website to content destination. As a cultural hub ASOS offered customers something entirely new every single day.
Every 24 hours we celebrated a new facet of 20-something culture. 80 days, 80 campaigns. 
Here's my favorite 3 out of 80:

1. We created their very own 'ASOS Houseband' that made Kimmel quiver.
2. Put on a single NYE party that spanned two timezones.
3. Enlisted @Official Santa to dish out some anti-humbuggery.
#TodayIs The House Band
Select samples from the Campaign.
#TodayIs Chasing The Dawn
#TodayIs Making That List
Credits ~ Director: Andreas Öhman at ACNE Studios | Illustrator: Hattie Stewart | Post: ACNE Studios | Band: Peter Duffy & Johnny Langer aka MANLIKEME | Talent: Millie Mackintosh [Made in Chelsea], Jade Thompson [Britain's Next Top Model] | Agency: Anomaly London | Creatives: Mike Cuthell, Paul Mann | Design: Joao Fonte, Stathi Kougianos

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