When the world began process the impact of a pending global epidemic, we decided to push aside our own anxieties and focus on those who matter most. Much like humans dogs are no strangers to stress, anxiety and loneliness and are all proven to reduce their wellbeing.In order to demonstrate that Frontline put dogs first, we launched "If Dog's Could Talk". Dog-focused ads within dog-themed playlists, simple, yet effective.
Pop on your headphones and have a listen - but remember, you are not a dog.
Credits ~ Creative Agency: Spotify UK | Media Agency: OMD UK |
Global Director: Rob Walker | Creative Lead/Copywriter: MIKE Cuthell | UK Strategic Lead: Emma Hopkins |
Global Director: Rob Walker | Creative Lead/Copywriter: MIKE Cuthell | UK Strategic Lead: Emma Hopkins |
