[THIS NEW COLLABORATION]
"IS GOING TO F*CK UP YOUR LIFE IN THE BEST POSSIBLE WAY..."
—POST MALONE
"IS GOING TO F*CK UP YOUR LIFE IN THE BEST POSSIBLE WAY..."
—POST MALONE
The BEST OREO EVER?*
Posty thought so.
So did my mum.
And the legal team agreed, but only if we included an asterisk.
As it turns out, with 5 million packs sold in just 5 weeks, it became official.
Posty thought so.
So did my mum.
And the legal team agreed, but only if we included an asterisk.
As it turns out, with 5 million packs sold in just 5 weeks, it became official.
This was the best-selling cookie in OREO's 114-year history.
A fully integrated campaign that did the scariest thing a brand could ever do. Relinquish all control of their most prized possession in pursuit of the Realest Celebrity Collab in the History of Celebrity Collabs.
By leaning into what made Posty, Post, we unleashed a partnership unlike any other. We could've just slapped his name on the pack and called it a day, but we couldn't do that... Instead, we chased authenticity with saw blades, dragons, planetary ambitions, and built around a cookie that practically broke the factory.
A fully integrated campaign that did the scariest thing a brand could ever do. Relinquish all control of their most prized possession in pursuit of the Realest Celebrity Collab in the History of Celebrity Collabs.
By leaning into what made Posty, Post, we unleashed a partnership unlike any other. We could've just slapped his name on the pack and called it a day, but we couldn't do that... Instead, we chased authenticity with saw blades, dragons, planetary ambitions, and built around a cookie that practically broke the factory.
Credits ~ Agency: Dentsu Creative | Group Creative Director: MIKE Cuthell, Eric Dennis | Copywriters: Caroline Noonan & Victoria Lee | Art Director: Reed Wilson, Makenna Bortells | Social: Lorena Pedetti, Gianna Barone | ECDs: Andres Arlia, Leo Barbosa, Cuanan Cronwright | PM: Richard Callaghan | SVP Client Leadership: Eric Forsyth | VP Client Leadership: James McCawley | Account Manager: Allison Lawrence | EP (PXP): Steve Intrabartola | Sr. Producer (PXP): Alex Derhohannesian | Director Prod. Planner: Lexi Devogelaere | Director: Chris Villa | Production Co.: London Alley | Line Producer: Holly Harding | EP: Matthew Kauth | DP: Trent Opaloch | 1st AD: Faith Shannon | Art Dept: Tino Schaedler | VFX: Harbor Picture Co. | VFX Supervisor: Kyle Cody | EP: TJ Sponzo | Acc: Bindy St Leger, Alina Sanders | Color: Andrea Chlebak | Edit: Alex Morrison | Sound/Mix (PXP): Steve Perski| Talent: Post Malone | Artist Team: Bobby Greenleaf, Kerri Mackar | BTS/Photography: Adam Degross |UMG: Randy Freeman, Steve Maleski, Lucy Humphreys, Shoshana Gorelick | Stylist: Catherine Hahn | Make-Up: Melissa Rogers | Track: Congratulations, Post Malone | Pack Design: Bryan Rivera, Travis Brothers, Zulema Orozco, Alice Xiao, Tracey Woo, MIKE Cuthell, Eric Dennis.
