Buchanan's Whisky is a Scottish Brand, with a bit of a cult following in South America. With 30% of the U.S. Population predicted to be of a Latin/Hispanic origin, the brand wanted to harness this following and establish themselves as a lead brand in America. Introducing 'Es Nuestro Momento' (It's Our Time) that directly acknowledges the changing face of America. Es Nuestro Momento illustrates the sense of inclusivity and pride that comes with being Latino in the United States today. The figurehead of the campaign was J Balvin - a Colombian just on the cusp of becoming a megastar, he has since collaborated with Pharrell Williams, Justin Bieber and became the face of New York Fashion Week. Phase 1 of the project to relaunch Buchanan's Whisky in the US, see 'Buchanan's ~ Feat J Balvin' for the second part.
