YouTube wanted to relaunch the YouTube Music app with a 'reimagined' product that focussed on a more personalized, premium experience for individual listeners. This film was the first glimpse at what it looked like, and why it worked in the real world.

The campaign include a plethora of systematically-designed branding, social, digital and ATL/TTL and a bunch of other, over-used acronyms. 
Credits ~ Client: YouTube | Agency: Anomaly NY | Production: 1stAveMachine |
Creatives: MIKE Cuthell, Leanne Amann, Sarah Keates | Account Director: Scott Balalas | Snr Producer: Bronwen Lonsdale | Directors: Tim Brown & Roman Rutten | Edit: Aaron Tompkins @ Rock Paper Scissors

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