YouTube wanted to relaunch the YouTube Music app with a 'reimagined' product that focussed on a more personalized, premium experience for individual listeners. This film was the first glimpse at what it looked like, and why it worked in the real world.
The campaign include a plethora of systematically-designed branding, social, digital and ATL/TTL and a bunch of other, over-used acronyms.
The campaign include a plethora of systematically-designed branding, social, digital and ATL/TTL and a bunch of other, over-used acronyms.
![](https://cdn.myportfolio.com/5fe4bc003064c00d21721df6ad9bdbec/1fa783fc-68c6-404d-8447-023d14ee1c90_rw_1920.png?h=825e3bcd8a0a4bebbfe77b372bedd2cf)
Credits ~ Client: YouTube | Agency: Anomaly NY | Production: 1stAveMachine |
Creatives: MIKE Cuthell, Leanne Amann, Sarah Keates | Account Director: Scott Balalas | Snr Producer: Bronwen Lonsdale | Directors: Tim Brown & Roman Rutten | Edit: Aaron Tompkins @ Rock Paper Scissors
Creatives: MIKE Cuthell, Leanne Amann, Sarah Keates | Account Director: Scott Balalas | Snr Producer: Bronwen Lonsdale | Directors: Tim Brown & Roman Rutten | Edit: Aaron Tompkins @ Rock Paper Scissors