INTRODUCING THE MOST SUCCESSFUL OREO PARTNERSHIP OF ALL TIME
(AND THE ONLY BRAND TO EVER OFFICIALLY APPEAR IN STAR WARS)
(AND THE ONLY BRAND TO EVER OFFICIALLY APPEAR IN STAR WARS)
IT STARTED WITH A THEORY,
LONG OVERLOOKED BY EVEN THE MOST AVID FANS.
LONG OVERLOOKED BY EVEN THE MOST AVID FANS.
THAT THERE WERE ACTUALLY OREO COOKIES IN STAR WARS
TEAMING UP WITH STAR WARS AFICIONADO,
JOSH GAD, WE PUT IT OUT THERE.
JOSH GAD, WE PUT IT OUT THERE.
THINGS GOT A LITTLE OUT OF HAND.
WE FUELED THE SPECULATION BY CREATING
A TUMBLR CONTAINING 100+ PIECES OF EVIDENCE.
WE FUELED THE SPECULATION BY CREATING
A TUMBLR CONTAINING 100+ PIECES OF EVIDENCE.
THEN, MARK HAMILL CHIMED IN, GIVING THE THEORY
ALL THE CREDIBILITY IT COULD EVER NEED.
CHEERS, LUKE.
WITH OUR NEWLY-CERTIFIED STATUS OF BEING IN STAR WARS
WE ENLISTED THE HELP OF AN OLD FRIEND—AND STAR WARS HALL-OF-FAMER
TO CREATE THE ULTIMATE PACK
WE ENLISTED THE HELP OF AN OLD FRIEND—AND STAR WARS HALL-OF-FAMER
TO CREATE THE ULTIMATE PACK
GREG HILDEBRANDT.
THE ORIGINAL ARTIST FROM THE FIRST FILM (STAR WARS: A NEW HOPE, 1979)
HIS MISSION? TO HAND-PAINT 16 BESPOKE CHARACTERS
THAT WOULD LATER BECOME THE CENTERPIECE
OF THE CAMPAIGN AND THE ULTIMATE COLLECTIBLE.
(MAKING OF COMING SOON)
IT WASN'T JUST THE HAND-PAINTED ARTWORK
THAT WAS AN OREO FIRST. WE CREATED THE FIRST-EVER
PACK WITH A SURPRISE REVEAL.
INVITING FANS TO OPEN THE PACK TO
"DISCOVER THEIR DESTINY"
THAT WAS AN OREO FIRST. WE CREATED THE FIRST-EVER
PACK WITH A SURPRISE REVEAL.
INVITING FANS TO OPEN THE PACK TO
"DISCOVER THEIR DESTINY"
INSIDE?
A COMBINED TOTAL OF 20 UNIQUE CHARACTER
EMBOSSMENTS DESIGNED FROM SCRATCH.
A COMBINED TOTAL OF 20 UNIQUE CHARACTER
EMBOSSMENTS DESIGNED FROM SCRATCH.
A STAR WARS FAN'S HUNGER IS INSATIABLE
SOOOO THE PACK GOT LEAKED, WE SCRAMBLED,
AND MUCH LIKE THE DEATH STAR, IT BLEW UP,
SPECTACULARLY.
SOOOO THE PACK GOT LEAKED, WE SCRAMBLED,
AND MUCH LIKE THE DEATH STAR, IT BLEW UP,
SPECTACULARLY.
SETH MEYERS & "SLATER" SENT IT STRATOSPHERIC.
PRESS WENT OFF THE CHARTS EARNING 1,094 PLACEMENTS
7.3 BILLION EARNED IMPRESSIONS, FANS WENT BANANAS
SMASHING KPIs AND LANDING ITS PLACE AS
THE MOST SUCCESSFUL OREO PARTNERSHIP OF ALL TIME
AND IT'S RIGHTFUL PLACE IN STAR WARS LORE.
