If you're a true fan of Halloween, you know it was always supposed to be scary.
So, while home improvement stores were going head-to-head to dominate the spooky decorations department,
we traded spooky for SCARY with the scariest thing Lowe's sells...
THE CHAINSAW.
So, while home improvement stores were going head-to-head to dominate the spooky decorations department,
we traded spooky for SCARY with the scariest thing Lowe's sells...
THE CHAINSAW.
Fun fact: This went from head to table and out into the world in roughly 2 weeks.
Shot on obsolete tech, digitally-modified-handheld camcorders, a FLIP Mini HD (and a Canon XL-1 for good measure).
Credits ~ Creative Director: Eric Dennis | Creative Director: MIKE Cuthell | Copywriter: Ryan Israel | Art Director: Cindy Hernandez | Executive Producer: Shane Smith| ECD: Brian Eden| Director: Creative Dept. | DP: Mario Contini | Edit: John McSwain| Sound/Mix: Rob Difondi @ Sonic Union | Talent VO: Rino Romano| Talent "ChainFace": Benny Elledge| Talent "Victim": Seamus Higgins|Production Co.: Shine & Polish| Line Producer(s): Rich Minkoff, Clarissa Matt | 2nd Unit Camera (Flip Cam): Ryan Israel, Eric Dennis| Graphics: MIKE Cuthell, Cindy Hernandez| Motion: Bradley Coufal| PM: Andres Carrllo| 1st AC: Percio Luciano | 2nd AC: Otniel Zapata | Location Audio: Daniel Nidel | Gaffer: Eddy Marrerro | Swing 1: Yofrie Acosta | Swing 2: Kurtis Pfingst | Key Grip: Robert Bentiz| BBE: Kelly Ortiz | PA 1: Maddy Oliver | PA 2: Kirk Koczanowsk | PA 3 (driver): Corey Hodge | Art Lead: Olivia Peebles | Set Decorator: Scott Kuzio | Art Assist: Mimi Alvarado | HMU Stylist: Lilybeth Gonzalez| Wardrobe Stylist: Don-ya Ortiz | Set Medic: John M. Louis| Location Manager: Dorota Kaniuk| Casting Director: Danielle Pretsfelder Demchick
Shot on obsolete tech, digitally-modified-handheld camcorders, a FLIP Mini HD (and a Canon XL-1 for good measure).
Credits ~ Creative Director: Eric Dennis | Creative Director: MIKE Cuthell | Copywriter: Ryan Israel | Art Director: Cindy Hernandez | Executive Producer: Shane Smith| ECD: Brian Eden| Director: Creative Dept. | DP: Mario Contini | Edit: John McSwain| Sound/Mix: Rob Difondi @ Sonic Union | Talent VO: Rino Romano| Talent "ChainFace": Benny Elledge| Talent "Victim": Seamus Higgins|Production Co.: Shine & Polish| Line Producer(s): Rich Minkoff, Clarissa Matt | 2nd Unit Camera (Flip Cam): Ryan Israel, Eric Dennis| Graphics: MIKE Cuthell, Cindy Hernandez| Motion: Bradley Coufal| PM: Andres Carrllo| 1st AC: Percio Luciano | 2nd AC: Otniel Zapata | Location Audio: Daniel Nidel | Gaffer: Eddy Marrerro | Swing 1: Yofrie Acosta | Swing 2: Kurtis Pfingst | Key Grip: Robert Bentiz| BBE: Kelly Ortiz | PA 1: Maddy Oliver | PA 2: Kirk Koczanowsk | PA 3 (driver): Corey Hodge | Art Lead: Olivia Peebles | Set Decorator: Scott Kuzio | Art Assist: Mimi Alvarado | HMU Stylist: Lilybeth Gonzalez| Wardrobe Stylist: Don-ya Ortiz | Set Medic: John M. Louis| Location Manager: Dorota Kaniuk| Casting Director: Danielle Pretsfelder Demchick
